Krenn Joins Procopio as New Chief Marketing Officer
July 20, 2012
San Diego, CA – Procopio, Cory, Hargreaves & Savitch LLP announced today that Mike Krenn has joined the firm as Chief Marketing Officer.
Krenn will lead Procopio’s firm-wide marketing and business development initiatives, including strategic marketing, practice group development and planning, business development strategies, marketing technology, client relations, corporate sponsorships, public relations, and both internal and external communications. Additionally, Krenn will manage Procopio’s new incubator program, Procopio LaunchPad, located at the firm’s Del Mar Heights office, and will assist with the firm’s consulting subsidiary Procopio Business Advisors.
Prior to joining Procopio, Krenn spent eleven years with DLA Piper, where he served as US Director of Business Development and as Managing Director and Founder of the Venture Pipeline Group. From 1997 – 2000, he was the Business Development and Marketing Director for Cooley Godward in San Diego. While at Cooley and DLA, Krenn helped over 50 companies raise venture capital, in excess of $100 million, including numerous Southern California companies such as Eventful, Kidzui, and Modular Wind.
As a business advisor, Krenn has counseled hundreds of technology companies on various aspects of their business plans, including management issues, market development, strategic partnerships, and financing strategies. He has worked directly with a wide range of companies from entrepreneurial start-ups to major multinationals, across sectors such as technology, life sciences, energy, hospitality, and consumer/retail.
“Mike has an exceptional track record in all aspects of business development and marketing, as well as ability to implement and execute on a hands-on basis,” said Procopio’s Managing Partner Thomas W. Turner, Jr. “His extensive experience and knowledge of the Southern California business community will be a great asset to the firm.”
In addition to his experience in the legal industry, Krenn served as the Vice President of Business Development for an internet start-up company, and was founder and president of his own strategic marketing agency focused on San Diego technology markets.
Krenn was a founding board member and Executive Director of Tech Coast Angels and the San Diego Telecom Council (now CommNexus), and has served on the boards of numerous other technology and entrepreneurial-focused professional organizations. He currently serves as a board member with the San Diego Venture Group.
Krenn received his BS in Business Administration and Marketing and an MS in Mass Communication and Marketing from San Diego State University.
About Procopio, Cory, Hargreaves & Savitch LLP
With more than 120 attorneys in San Diego, Carlsbad, and Del Mar Heights, Procopio, Cory, Hargreaves & Savitch LLP is one of the largest business law firms in Southern California. We are a local law firm with a global network that gives us the ability to serve clients’ interests throughout the world. Procopio is dedicated to understanding the businesses and industries of clients and collaborating with them to develop tailored strategies. We advise companies at every stage in the corporate life cycle, helping them to plan, finance and operate their businesses. Since 1946, our success has been derived from our commitment to clients and our ability to maximize the value we provide to them. Our goal is to continue building long-term relationships with clients through a steady, team-oriented approach. For additional information, please visit www.procopio.com
Krenn will lead Procopio’s firm-wide marketing and business development initiatives, including strategic marketing, practice group development and planning, business development strategies, marketing technology, client relations, corporate sponsorships, public relations, and both internal and external communications. Additionally, Krenn will manage Procopio’s new incubator program, Procopio LaunchPad, located at the firm’s Del Mar Heights office, and will assist with the firm’s consulting subsidiary Procopio Business Advisors.
Prior to joining Procopio, Krenn spent eleven years with DLA Piper, where he served as US Director of Business Development and as Managing Director and Founder of the Venture Pipeline Group. From 1997 – 2000, he was the Business Development and Marketing Director for Cooley Godward in San Diego. While at Cooley and DLA, Krenn helped over 50 companies raise venture capital, in excess of $100 million, including numerous Southern California companies such as Eventful, Kidzui, and Modular Wind.
As a business advisor, Krenn has counseled hundreds of technology companies on various aspects of their business plans, including management issues, market development, strategic partnerships, and financing strategies. He has worked directly with a wide range of companies from entrepreneurial start-ups to major multinationals, across sectors such as technology, life sciences, energy, hospitality, and consumer/retail.
“Mike has an exceptional track record in all aspects of business development and marketing, as well as ability to implement and execute on a hands-on basis,” said Procopio’s Managing Partner Thomas W. Turner, Jr. “His extensive experience and knowledge of the Southern California business community will be a great asset to the firm.”
In addition to his experience in the legal industry, Krenn served as the Vice President of Business Development for an internet start-up company, and was founder and president of his own strategic marketing agency focused on San Diego technology markets.
Krenn was a founding board member and Executive Director of Tech Coast Angels and the San Diego Telecom Council (now CommNexus), and has served on the boards of numerous other technology and entrepreneurial-focused professional organizations. He currently serves as a board member with the San Diego Venture Group.
Krenn received his BS in Business Administration and Marketing and an MS in Mass Communication and Marketing from San Diego State University.
About Procopio, Cory, Hargreaves & Savitch LLP
With more than 120 attorneys in San Diego, Carlsbad, and Del Mar Heights, Procopio, Cory, Hargreaves & Savitch LLP is one of the largest business law firms in Southern California. We are a local law firm with a global network that gives us the ability to serve clients’ interests throughout the world. Procopio is dedicated to understanding the businesses and industries of clients and collaborating with them to develop tailored strategies. We advise companies at every stage in the corporate life cycle, helping them to plan, finance and operate their businesses. Since 1946, our success has been derived from our commitment to clients and our ability to maximize the value we provide to them. Our goal is to continue building long-term relationships with clients through a steady, team-oriented approach. For additional information, please visit www.procopio.com